The Japanese dietary supplement market is the second largest market in the world with approximately 9 billion US dollars in sales. It is expected to grow further driven by several factors including the aging population and reforms of the health insurance system, which will result in the increase of medical expenses and consumers' awareness to prevent diseases. The Chinese dietary supplement market is growing at double-digits. There are opportunities in Far East for nutrition industry players as a marketplace to market their products. However, high level of knowledge around the market and also about the culture will be essential.